Gemini Enterprise Agent Platform Launches - Google Unifies Agent Building and Governance

Google has announced the rebranding of Vertex AI to Gemini Enterprise Agent Platform at its Cloud Next conference, positioning the service as a comprehensive solution for enterprise AI agent development. The platform consolidates Google's existing AI development tools into a unified environment that addresses the full lifecycle of agent creation, deployment, and management. The platform includes three core development components: Agent Studio for low-code development, an Agent Development Kit for building multi-agent systems, and Agent Runtime for managing long-running processes. The Model Garden now hosts over 200 models, including Google's own Gemini 3.1 Pro and Gemma 4, alongside third-party options from Anthropic. Additional features include Memory Bank for persistent context management and comprehensive simulation, evaluation, and observability tools. The most significant additions focus on enterprise governance requirements. Each agent receives a cryptographic identity, whilst an Agent Registry tracks approved tools and an Agent Gateway enforces policies across different environments. This governance layer addresses critical enterprise concerns around security, compliance, and control over AI deployments. Google's strategy extends beyond its own tools through partnerships with major enterprise software providers including Oracle, Salesforce, and ServiceNow, creating a marketplace of approved agents. This approach represents a clear attempt to establish Google as the dominant platform for enterprise AI agent infrastructure, offering a single console and identity layer for organisations looking to deploy AI agents at scale.